National Cash Register Country Club - 1093 Words

Liberty University NCRCC: Teeing Up a New Strategic, Case 4 BUSI600 Section # BO5 Ken Davis June 21, 2015 To: National Cash Register Country Club, Board of Directors From: McMahon, Inc. RE: Implemented an aggressive membership campaign in 1998, Recommendation Dear Sir/Madame, The past few months our organization has had the privileges of discover, to report and to recommend a strategic plan for the National Cash Register Country Club (NCRCC) Facility. In addressing the boards concern(s) on what to expect once NCRCC converts to a full-service golf facility. The research conducted by our administration determined the overall satisfaction of all members was seventy-two percent with the highest dissatisfaction of nineteen percent among the older membership 55-64. Also, eighty percent of members who joined for golf were very happy accepted the new change of the golf club to a full-service facility. Including, an eighty-three percent satisfaction rating among current and new members when the casual dining facility bar/lounge, and the 37th Hole was added. Although, the ratings of the casual adult dining section, casual family dining, outdoor dining, formal dining, a men’s grill, women’s grill was below standards. Adding a no smoking section for ol d, new customers, and comparable lunch, dinner prices to balance the competitions between the closest competitors. Once these issues were addressed NCRCC returned to normal. In summary, a fully fifty-nineShow MoreRelatedA New Strategic Direction : The Ncr Country Club Essay1188 Words   |  5 PagesNCRCC: Teeing Up a New Strategic Direction The NCR Country Club was once an 18-hole champion golf club located in Kettering, Ohio during 1954. The club was established a part of the employee benefits of the National Cash Register Company, but over time membership was offered to the public. 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